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Post by simanto on Dec 4, 2023 4:35:19 GMT -6
Have you ever heard of phygital ? No, it's not a typo, nor yet another brand new social phenomenon. In reality, this is something you probably know very well, especially since the pandemic has turned our living and purchasing habits upside down. It's a concept that has actually been talked about for several years now, but only recently and with the push of Covid did it really become clear what its potential was at all levels. Start selling online with Shopify Start your free trial Phygital: what it means to mix digital and physical But what does "phygital" mean? As is evident, it is the portmanteau of two English terms: physical and digital . And its meaning is precisely that of representing the Phone Number Data fusion, the meeting ground, between these two worlds: the physical and the digital. The use of this term refers to a new way of understanding the customer experience, i.e. the overall journey of the user/customer through interactions with a brand, which becomes a multi-channel and multi-dimensional journey. Click Here to Launch Your Online Business with Shopify No longer just the purchase, whether in a physical store, an e-commerce store or a dropshipping store , but a complex experience that involves touchpoints in both worlds and multiple steps from one to the other. The ultimate goal, however, is to take the best from both situations to simplify and make the overall shopping experience more interesting.
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