Fresh Meat
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Post by account_disabled on Dec 23, 2023 21:55:51 GMT -6
Parisian sessions and make Paris a success before the provincial tour in year 2. The producer believed deeply in social networks and in particular Facebook. We told him that social networks are certainly very effective in terms of communication and awareness but that in terms of business impact (here it's simple, it's ticket sales), the impact is often limited. Digital Marketing: selling a product that no one knows We started by taking care of the marketing of the site. We had to sell a product that no one expected since no one knew that the show was going to film in France. The name was known but the show was not expected. So we obviously communicated the name of the show, but if we had limited Email Data ourselves to this approach, we would not have sold many tickets. Digital Marketing: Push? Our approach to digital marketing is not a push approach like many advertisers or agencies do. We could have, as is often done in this type of case, made ads, banners, pushed content on Facebook, Instagram, Twitter… But I think that by doing so, we would probably have “burned through” the budget quickly. of the customer without filling the rooms. or Sweater? We therefore deployed our pull approach: we analyzed the demand, the requests from Internet users. We didn't limit ourselves to those who were looking for information about the show. Generally speaking, we must always be open: if we limit ourselves to addressing only those who are directly interested in our customers' products and services, we are failing. You have to look for interests and related requests. And this is where the pull approach is of great interest. It allows in a few weeks (there is no tool yet) to know precisely what Internet users want, what they expect, what their intentions are, what their needs are, what their problems are, what their dissatisfactions. And the competition? We also know what the competition is.
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