Post by account_disabled on Jan 21, 2024 21:42:28 GMT -6
Increased competition, technology development, high levels of consumer demands, and the availability of goods and services have radically changed trade. Today, digitalization in retail is not just a competitive advantage, but a necessary condition for the existence and development of a company. What prospects await retail trade? How will retail change? What to expect from 2022? In what direction does the business need to move, and what technologies need to be implemented? Let's figure it out. Pros and cons of digitalization Pros and cons of digitalization Despite its popularity, the digital transformation of retail is not progressing too quickly. Although modern companies are trying to follow trends, introduce new tools and move online, combining it with traditional methods of trade, digitalization of retail in Ukraine and the CIS countries is at an initial level. This is due to the fact that the introduction of new technologies has both pros and cons. Digitalization of business has the following advantages:
Sales opportunities, geography and target audience are significantly expanded, there is no connection to a specific location; modern tools help automate many routine processes and simplify tasks; the level of service is improving, customers receive their goods faster and can track the entire purchase chain; analytics and assessment of the level of trade allows you to adjust company plans, build more successful marketing strategies and reduce the promotion budget without losing efficiency; costs are reduced, the company’s work becomes more efficient and financially profitable; the risks of losing customers and errors when placing an order are reduced; Personal B2B Email List offers for customers improve user experience and strengthen the company’s image; a robotic consulting system shortens the path from a client’s request to making a purchase; technologies make it possible to increase sales in offline retail outlets. These are not all the benefits of introducing modern technologies into business. But retail automation also has a downside, which hinders the implementation of such tools in business. The following disadvantages of digitalization can be mentioned: not all buyers evaluate the introduction of new technologies positively.
There are clients who want to buy “the old fashioned way”; There is a need to carefully consider the chain of interaction with the client. For example, if a person wants to get acquainted with a product before purchasing, this possibility must be thought through in advance; Consultations from a live salesperson in some areas work better than advice from a conventional “robo-consultant.” The higher the cost of the product, the more important human communication is for the buyer; the cost and timing of implementation of modern technologies do not always suit company owners; The lack of competent specialists to maintain tools in working order is also a reason for the refusal of digitalization in retail. These disadvantages today prevent companies from introducing new technologies. Retail in 2022 can still do without the introduction of digital tools. But after a couple of years, trading will become ineffective, and you will still have to go digital. Digitalization in trade Digitalization in trade Digitalization in retail around the world is gaining momentum. New trends help businesses attract customers, retain their interest and increase loyalty. New tools allow you to personalize offers and discounts. They've always worked, but today it's possible to provide customized offers based on previous purchases. This improves trading efficiency. Online shopping has become more accessible and easier. It's convenient, simple and fast. Virtual fitting rooms are being developed, fast delivery is being organized, and payment services are being connected. Robo-consultants answer popular questions at any time; if necessary, a live manager gets involved. Retail automation is also being carried out in the offline space. For example, the installation of self-service checkouts, scanners that allow you to determine the cost of goods, “smart scales” and other technologies are being actively introduced into existing stores. Digitalization in trade is gaining momentum and reaching a new level. In the near future, we will see a rapid increase in the use of advanced technologies in the retail sector.
Sales opportunities, geography and target audience are significantly expanded, there is no connection to a specific location; modern tools help automate many routine processes and simplify tasks; the level of service is improving, customers receive their goods faster and can track the entire purchase chain; analytics and assessment of the level of trade allows you to adjust company plans, build more successful marketing strategies and reduce the promotion budget without losing efficiency; costs are reduced, the company’s work becomes more efficient and financially profitable; the risks of losing customers and errors when placing an order are reduced; Personal B2B Email List offers for customers improve user experience and strengthen the company’s image; a robotic consulting system shortens the path from a client’s request to making a purchase; technologies make it possible to increase sales in offline retail outlets. These are not all the benefits of introducing modern technologies into business. But retail automation also has a downside, which hinders the implementation of such tools in business. The following disadvantages of digitalization can be mentioned: not all buyers evaluate the introduction of new technologies positively.
There are clients who want to buy “the old fashioned way”; There is a need to carefully consider the chain of interaction with the client. For example, if a person wants to get acquainted with a product before purchasing, this possibility must be thought through in advance; Consultations from a live salesperson in some areas work better than advice from a conventional “robo-consultant.” The higher the cost of the product, the more important human communication is for the buyer; the cost and timing of implementation of modern technologies do not always suit company owners; The lack of competent specialists to maintain tools in working order is also a reason for the refusal of digitalization in retail. These disadvantages today prevent companies from introducing new technologies. Retail in 2022 can still do without the introduction of digital tools. But after a couple of years, trading will become ineffective, and you will still have to go digital. Digitalization in trade Digitalization in trade Digitalization in retail around the world is gaining momentum. New trends help businesses attract customers, retain their interest and increase loyalty. New tools allow you to personalize offers and discounts. They've always worked, but today it's possible to provide customized offers based on previous purchases. This improves trading efficiency. Online shopping has become more accessible and easier. It's convenient, simple and fast. Virtual fitting rooms are being developed, fast delivery is being organized, and payment services are being connected. Robo-consultants answer popular questions at any time; if necessary, a live manager gets involved. Retail automation is also being carried out in the offline space. For example, the installation of self-service checkouts, scanners that allow you to determine the cost of goods, “smart scales” and other technologies are being actively introduced into existing stores. Digitalization in trade is gaining momentum and reaching a new level. In the near future, we will see a rapid increase in the use of advanced technologies in the retail sector.