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Post by account_disabled on Jan 23, 2024 4:25:13 GMT -6
Everything about us has become a sign of being strong, cool and reliable. Therefore, instead of comparing ourselves with foreign ones, we say: “Ukrainian is cool. Darnitsa is ours . " We launched a large image campaign with this new positioning: we changed the logo, adding “this is ours”, branded the trucks with the slogans “Kherson is ours”, “Mariupol is ours”, “Crimea is ours”, etc.
An important part of this campaign Buy Bulk SMS Service was the slogan “Take care of yourself!” We addressed it to every Ukrainian from boards, radio commercials, digital screens in the metro, intercity and pharmacies. We also sent the message “Take care of yourself” to Ukrainian brands, which began to support the country and people. For example, Nova Poshta, Kyivstar, Ukrzaliznytsia, DTEK, Rozetka, Silpo.
It was a very sincere campaign, brands responded to us publicly, thanking us for our support and recognition. Interview Darnytsia Subscribe to hot MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to monthly NEWS DIGEST Enter your E-mail Read also : OLX, word of mouth and loans from the state. Marketing realities of SMEs during the war What to talk about with a client during periods of crisis, in particular war?
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