Post by account_disabled on Feb 17, 2024 3:18:51 GMT -6
You've done your best to create a website that sells. You've chosen a responsive template, outlined your tabs, and finalized your colors. You've hired experienced copywriters, web designers, and a professional photographer. You've even planned out your blog content for the next three months. You've done a great job, but you're not done yet. To create a truly converting website, all the nuts and bolts need to be in place. And to that... Drum, please... Media. The right media can engage potential customers, pique their curiosity, and even push them to convert. The reason for this is simple. Media brings texts and information to life. From striking visuals to infographics and more, you can use media to create meaningful connections with your potential customers. Ready to learn which media assets you can use to increase website conversions? In today's article, we'll take a look at seven types of media you can create to turn your website into a conversion-boosting machine. #one. Videos Videos are a great way to explain your product or service in an easy-to-digest format.
Not only can you use video to flesh out your offers, but you can also use it to increase units per transaction, like Nlyte does in their training video here: #2. infographics Another effective way to turn bulky information into an easily digestible format is to summarize it with an infographic. Sometimes an infographic can help your audience get the answers they need faster than other types of media. While media like videos and quizzes require some time investment, infographics are quick to scan. And an added bonu latestdatabase.com Infographics are extremely shareable. So if you create an infographic that stands out, you may have a viral graphic on your hands. We're talking about increasing website conversions, right? Consider readability and style when planning your infographics. For example, take a look at this infographic Descope created about passwordless authentication factors, so readers can easily digest this 'sounding complicated' option they offer. Authentication Factors.jpeg Source: Descope In this example, Descope uses short paragraphs, bold headings, negative space, and image icons to encourage quick browsing.
A cluttered infographic will defeat the purpose of this type of media, so pay special attention to anything that might seem distracting. You can design your infographics like this: Summarizing how a product or service works Answer frequently asked questions Break down a complex blog topic Share tips and tricks #3. Exams and tests Who doesn't love a good quiz? Not only are tests and quizzes interesting forms of media , you can also use them to optimize payment processes. For example, if you sell project management software , your pricing page should include "How to find the right plan for you." You may consider adding the test. If you sell fruit and wine baskets, add "Which fruit basket are you?" to your product and homepages. You may consider adding the test. Take a look at the test below from makeup brand Il Makiage to see what we mean: Makeup brand quiz.png Source: ilmakiage In this example, Il Makiage helps potential customers choose
Not only can you use video to flesh out your offers, but you can also use it to increase units per transaction, like Nlyte does in their training video here: #2. infographics Another effective way to turn bulky information into an easily digestible format is to summarize it with an infographic. Sometimes an infographic can help your audience get the answers they need faster than other types of media. While media like videos and quizzes require some time investment, infographics are quick to scan. And an added bonu latestdatabase.com Infographics are extremely shareable. So if you create an infographic that stands out, you may have a viral graphic on your hands. We're talking about increasing website conversions, right? Consider readability and style when planning your infographics. For example, take a look at this infographic Descope created about passwordless authentication factors, so readers can easily digest this 'sounding complicated' option they offer. Authentication Factors.jpeg Source: Descope In this example, Descope uses short paragraphs, bold headings, negative space, and image icons to encourage quick browsing.
A cluttered infographic will defeat the purpose of this type of media, so pay special attention to anything that might seem distracting. You can design your infographics like this: Summarizing how a product or service works Answer frequently asked questions Break down a complex blog topic Share tips and tricks #3. Exams and tests Who doesn't love a good quiz? Not only are tests and quizzes interesting forms of media , you can also use them to optimize payment processes. For example, if you sell project management software , your pricing page should include "How to find the right plan for you." You may consider adding the test. If you sell fruit and wine baskets, add "Which fruit basket are you?" to your product and homepages. You may consider adding the test. Take a look at the test below from makeup brand Il Makiage to see what we mean: Makeup brand quiz.png Source: ilmakiage In this example, Il Makiage helps potential customers choose