Post by account_disabled on Feb 17, 2024 3:21:48 GMT -6
From the consumer perspective, they can immediately realize that you wouldn’t include a testimonial like this unless you were playing the long game. It assures them that you aren’t trying to rip them off for short term gain, because if you were, these testimonials would be hurting your bottom line. Use Testimonials with Precise Figures The QuickSprout example in the first section above works not just because TechCrunch is an authoritative site, but because Michael Arrington shares a specific example of how Neil Patel was able to help him.
But according to research performed by Dan Schley and approved by a committee Buy TG Database of three professors at OSU, Neil might have been able to squeeze even more value out of the testimonial by asking for more precise numbers from Michael. Here’s why. In the experiment, Dan Schley asked the participants how believable a statement was. The statement said either that 60% of American households recycled, or 60.37% percent recycled. The participants were far more likely to believe the precise number over the rounded number. 78% of those who chose the more precise number said they chose it because it implied accuracy. Of course, it’s not always possible to include testimonials with precise figures.
Not all of us have customers who are trying to boost web traffic or lose weight. Thankfully, this principle applies to everything, not just numbers. The key is to use testimonials that are as precise as possible. They explain exactly why they needed the product, and exactly how it helped. What We’ve Learned Landing page testimonials need to be trusted before they can have even the faintest influence on conversions and revenue. Today, we’ve talked about 4 tricks you can use to make this happen: Use testimonials not (necessarily) from “celebrities,” but from trusted experts.
But according to research performed by Dan Schley and approved by a committee Buy TG Database of three professors at OSU, Neil might have been able to squeeze even more value out of the testimonial by asking for more precise numbers from Michael. Here’s why. In the experiment, Dan Schley asked the participants how believable a statement was. The statement said either that 60% of American households recycled, or 60.37% percent recycled. The participants were far more likely to believe the precise number over the rounded number. 78% of those who chose the more precise number said they chose it because it implied accuracy. Of course, it’s not always possible to include testimonials with precise figures.
Not all of us have customers who are trying to boost web traffic or lose weight. Thankfully, this principle applies to everything, not just numbers. The key is to use testimonials that are as precise as possible. They explain exactly why they needed the product, and exactly how it helped. What We’ve Learned Landing page testimonials need to be trusted before they can have even the faintest influence on conversions and revenue. Today, we’ve talked about 4 tricks you can use to make this happen: Use testimonials not (necessarily) from “celebrities,” but from trusted experts.