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Post by jferdousy427 on Feb 19, 2024 23:30:32 GMT -6
Just remember though, if you dare to engage a HiPPO without testing, you run the risk of becoming yet another PWTMSMEBNE in the room (Person With The Most Subject Matter Expertise But No Evidence, obviously). Stop listening to HiPPO’s, stop the assumptions, and start testing. 2. Our Visitors Are Leaking cusrtomers are leaving the website You might want to fix that leak before your customers find it. (Source) Sounds like a strange statement to make. Actually, here the term “leak” refers to a “link” that moves your visitors away from a page and your intended conversion goal. But really, who’s fault is it? My guess is that you’re sending your marketing traffic Brazil Phone Number right to your homepage. Thought so. This is a classic rookie mistake that even seasoned marketing vets still make. Consider the fact that your homepage probably has between 30-60 links, and who knows how many products. Are you really surprised that your visitors are wandering around like lost sheep? We all know that sheep need a herder. Someone to guide them to their final destination. That’s your job. One visitor, one goal, no wandering around. That means no leaks. So how do you plug the holes and stop the leaks? Congrats if you replied “with a landing page” in your head. Fixing the leaks with landing pages How do landing pages solve your leakage problems? By sending your marketing traffic to a targeted landing page you’ll reap many benefits including: A page designed specifically with one objective in mind, to attract clicks on the CTA that represents your conversion goal A message tightly matched to the ad clicked to get there A controlled environment that allows for optimization and accurate analytical measurement 3. AdWords Broke my Credit Card adwords not working Is your advertising spend getting you into debt? (Source) AdWords (or any other pay-per-click platform) is probably the easiest way to blow .
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